Business
4 Frameworks To Write Follow-Worthy Content (+ Kortex Template)
Persuasion is "the greatest skill of the 21st century" — and it is not manipulation; you persuade unconsciously every day, so the move is to do it consciously for mutual benefit.
stub·source··Jun 16, 2026
4 Frameworks To Write Follow-Worthy Content (+ Kortex Template)
Author: Dan Koe
Year: 2024 (published 2024-09-08)
Original file: /CLIPPINGS/4 Frameworks To Write Follow-Worthy Content (+ Kortex Template).md
Source type: video-transcript (YouTube, ~39m; includes a Kortex software walkthrough)
Original URL: https://www.youtube.com/watch?v=2kOGHcN8Avs
Core Argument
Persuasion is "the greatest skill of the 21st century" — and it is not manipulation; you persuade unconsciously every day, so the move is to do it consciously for mutual benefit. The video frames power/status/influence as morally neutral prerequisites for a meaningful life, then teaches a stack of writing frameworks: the Pyramid Principle (a meta-framework — conclusion first, then 3+ arguments, then evidence) sitting over three copywriting frameworks of increasing difficulty (PP – Pain & Process; PAS(O) – Problem, Amplify, Solution, Offer; PASTOR), plus the five levels of awareness and a four-stage writing process (topic → idea dump → outline → draft) demoed in Kortex.
Key Contributions
- Persuasion as the greatest skill — persuasion ≠ manipulation (conscious vs unconscious); "creating your ideal life is persuading reality."
- Power-games-are-unavoidable — the virtue-signal-against-power is itself a (selfish) power game; spirituality without re-integration is abdication.
- The Pyramid Principle (Barbara Minto) as a meta-framework for any persuasive piece.
- PP / PAS(O) / PASTOR copywriting frameworks, ladder of difficulty.
- Frameworks enhance creativity, not hurt it — constraints force creativity; you already use an unconscious framework.
- Advice / frameworks are lenses, not identities — research → write side-by-side → practice → notice patterns → break the rules.
- The four-stage writing process — topic → idea dump → outline → draft, on a capture/swipe-file foundation.
Limitations
[POPULAR SOURCE] + [PARAPHRASED] throughout — the back third is a Kortex product demo (his own app); funnel for 2 Hour Writer.- 🚩 MOTIVATED REASONING — promotes Kortex/courses.
- The "persuade reality / reality conspires" framing is motivational rhetoric.
- The framework layer (Pyramid Principle, PAS family, awareness levels) is conventional copywriting and credible as such.
Images
- Thumbnail/video embed + in-video Kortex screen recording (remote — may break).
connected concepts